From the Studio to the Classroom: Heist or Hit’s Continued Support for Young Musicians in 2026
We’re delighted to announce that Heist or Hit, the Manchester-based independent record label and artist management company, have confirmed another year of sponsorship with Music Evermore CIC, supporting two local schools and helping us continue delivering high-quality music education to over 300 young people across the city, every week.
About Heist or Hit
Founded in 2008, Heist or Hit is a team of four passionate music fans dedicated to nurturing and developing the next wave of emerging UK artists. What began as a passion project by founder Mick Scholefield, supporting acts like The Answering Machine and LoveLikeFire, has grown into a globally respected label with a roster that has included critically acclaimed artists such as Her’s, Pizzagirl and Brad Stank.
At their core, Heist or Hit remains a creative, artist-friendly tastemaker label, focused on early-career development and empowering artists to build sustainable, self-sufficient careers.
Why Music Education Matters
Heist or Hit were drawn to Music Evermore because of our strong grassroots roots and proven track record in nurturing young people’s interest in music from the very start of their journey.
They believe that:
“Young people today face many distractions and barriers, meaning music education can easily become a distant afterthought – or not available at all. Music needs to be easily accessible if it is to compete with the allure of the online world.”
Music education doesn’t just inspire creativity – it opens pathways into a wide range of careers across the music industry and beyond.
Supporting the Next Generation
As musicians themselves, the team at Heist or Hit understand first-hand how important access to music education is:
“When music education was the norm in schools, it fired our own careers. With recent cutbacks, the pipeline of new musicians and creatives is shrinking. Increasing access through schools and community projects is vital.”
Their continued support of Music Evermore helps ensure young people still get the opportunity to learn, create and perform – regardless of background or circumstance.
A Manchester Music Community
Being based in Manchester, Heist or Hit feel a strong responsibility to support local talent:
“We see it as both our duty and a privilege to support young, local talent through initiatives like Music Evermore.”
Their involvement strengthens the city’s creative ecosystem and helps keep Manchester’s music scene thriving for future generations.
Beyond the Record Deal
Heist or Hit believe record labels have a wider role than just signing artists. They actively support emerging musicians through:
Live support opportunities
Industry talks and panels
A&R feedback and advice
Mentoring and guidance
“We see our role as facilitators, not gatekeepers.”
When it comes to spotting talent, they value self-belief, confidence and passion just as much as great songs.
Looking Ahead
2026 is shaping up to be exciting for Heist or Hit, with plenty of new music from their roster of amazing artists.
A Shared Vision for the Future
Heist or Hit hope their ongoing support for Music Evermore will leave a lasting impact:
“It would be nice to think that our small support could one day result in some local students headlining Manchester’s biggest venues.”
We’re incredibly grateful to Heist or Hit for their continued belief in our mission and for helping us bring music education to the young people who need it most.